The State of Illinois signed an agreement in recent months to have Northstar Lottery Group to deliver their bingo games. Illinois expected to see much better results than they have been seen to date. It was hoped that revenue profits would increase general lottery profits to $947.2 million.
The current revenue is sitting at $793.2 million which is a significant difference. The Illinois lottery is of the opinion that with the correct strategy that this number is easily obtainable. This is due to the previous year seeing increased sales as more people in the state began to play based on promotional tactics taken by the state.
Illinois lottery officials believe that they are on the right course of action and are hoping that the projected numbers will be reached and the Northstar will not face thee fines that are attached to the agreement should target not be met. Northstar has been in a fight against the state over penalties that are worth $20 million.
The lack luster performance by Northstar only adds arguments to Governor Christies plans to see the state lottery be privatised via Northstar.